Special Recognition — Designpreis Halle 2014 — »Water«
Lisa Merk — On the Trail of the Hidden Water
»With her contribution, Lisa Merk successfully calls attention to an urgent problem in a very simple but striking way: our consumption of water which will surely present us with an increasingly challenging problem in the future. However she does not focus on the actual consumption per person but rather on so-called virtual water, which is the quantity of water necessary to produce groceries. The idea to raise the consumer´s awareness by means of an additional tag on the products and to use a transparent sample calculation to inform about the hidden value of the virtual water that went into these products is charming and effective at the same time. I could very well imagine these tags in the form of a little tear-off pad so that they could be applied to the respective products in the supermarket in a guerilla action. .« – Nils Holger Moormann, Member of the Jury
Lisa Merk, *1987, student trainee in the Graphics Department at Coppenrath Verlag, Münster, Germany.